Branded Content, Social
In the wake of 2020’s Black Lives Matter protests and response to the killing of George Floyd, the United States found itself gripped by social change. While the nation examined institutional and individual manifestations of racism, parents searched for ways to actively talk to their children about bias, and set out to raise a generation of children who think for and beyond themselves.
“From the Start” was created to provide tools that empower all parents to talk to their kids about racial bias. Its purpose is to build a better, more inclusive and loving future for all children — right from the start.
Partner: SomeSpider Studios