Search strategy, AI-optimized content, Social Content, YouTube Shorts

The rise of LLM-powered shopping solutions has fundamentally changed how consumers browse and buy. In 2025 alone, we saw a 4,700% jump in referrals from AI chat bots to retail websites. As more people ditch traditional shopping methods in favor of AI-optimized, personalized experiences, retailers need find new ways to stay top of mind — especially during the busy holiday season.

When JBL asked for SEO-focused editorial and social content, we developed a sharp, end-to-end strategy that supercharged the brand’s discoverability where it matters most: online feeds fueled by AI algorithms. To do it, we built the platform-specific best practices from scratch, grounding them in real shopper behaviors. Then, we dropped JBL’s first wave of LLM-optimized social content across Youtube Shorts and .com gift guides, championing a social-first approach that not only reached, but resonated, with target audiences.

In other words, instead of waiting for people to come looking for the brand, we created social-first and editorial content optimized for SEO, AI crawlers, and designed to meet them right where they are.

The impact:

- 2,434 Growth in JBL's LLM referrals YoY

- 200x Higher Youtube video engagement than JBL’s 30-day average

- 54% Of new site content in AI overviews earned #1 position for JBL target keywords

Read what Morning Brew had to say about it.