100% AI-Generated Brand Film
Winner: New York Festivals Inaugural AI category

For the first-ever New York Festivals AI competition—a partnership between the New York Festivals Advertising Awards and LTX Studio—I helped lead creative development at Code and Theory on a 60-second spot for a mission-based nonprofit. We chose America SCORES, an incredible organization that combines soccer, poetry, and mentorship to empower underserved youth across New York City. Our challenge was to make the impact of that work felt—to show how this blend of creativity and teamwork builds confidence, connection, and community.

The result was Find Your Feet, a fully AI-generated brand film that became proof of what’s possible when technology meets purpose. In just four weeks, our team used tools like LTX, ElevenLabs, and Adobe Firefly to generate nearly 2,000 frames, an original poem written from real “Poet-Athletes,” and a custom AI-assisted font. The film went on to win the inaugural AI category at the New York Festivals Awards and was featured in Little Black Book, CMO Tech, and E-Commerce News.

Press: Little Black Book,  CMO Tech,  E-commerce News, CMO Tech Canada,  E-Commerce News Canada