Branded Content, Social

The beginning of the the Covid-19 pandemic put test drives on pause. So when they couldn’t happen in person, MiniCooper came to us with a challenge – rethink the very idea of what a test drive could be. We leveraged the target audience’s love of travel, and the wanderlust many were feeling at the end of 2020, to create a campaign that positioned the MINI Countryman as an out-of-the-box road trip vehicle.

Meet The Extra Mile, a content series (created in partnership with Thrillist) that took the test drive and pushed it to the max.